Real Estate Change for REALTORS - Are We There Yet?
{EAV:09308dd1c92b40d2} Have you ever wondered if the real estate industry needs an overhaul? I’m talking about how we sell homes here, not fixing the economy. I have to assume that supply and demand will take care of that in the distant future. In the meantime, we are in a period of time where the opportunity exists for “Old School” models have a chance to re-position themselves to serve the e consumer with a whole new array of technology tools, systems and additional innovations.
The real estate industry has not really caught on to this innovation as fast as our new e-consumers have (Average age 34) Realtors (Average age 54). When I talk to REALTORS about how we are living in an exciting time for innovation within the real estate industry and it’s time to change, they look at me like a deer in headlights. With Geo located search, iPad technology, paperless transactions, mapping, lifestyle search, and much more, I see the industry becoming leaner and more professional in many aspects, yet much frustration and many overwhelmed. I also think we will become more specialized; breaking down responsibilities, activities and who uses what tools based on knowledge.
The Internet is changing the way we do business. These are profound changes taking place in our industry and I love it. However it really troubles me that brokers, owners, managers and agents are not buying into the educational opportunities that are being offered by so many talented sources. I think it starts at the top of any organization and that the National Association of REALTORS is certainly doing their part, as well as many state and local associations. I follow NAR closely and they are walking the talk and delivering the tools and message of innovation.
The broker, owners, and managers need to take a serious look at their mission statement as a company, share that mission with their agents and create enough passion, excitement and enthusiasm for learning that everyone buys into the plan. That means also holding our agents acountable to learn the new systems wheather it is forms online, RPR, listing syndication, or how to properly market their listings on the Internet. The advanced sessions of Blogging, Smart Phone Technology, Cloud Computing, iPad presentations, electronic signatures and forms also need to be part of the agenda for anyone expecting to compete in today’s real estate market.
I’ve met some really wonderful real estate brokers, agents and managers over the years, in addition to many real estate related ancillary business people who have inspired me by their conviction, dedication, and passion for the real estate business. That’s what makes my career so exciting. But, here’s a question for those who are falling behind. IF Not Now, When? Someone’s going to come along with a better mousetrap while you and your agents are resting in your apathy. It’s past that time to begin, but tommorrow is a new day. I believe our industry is operating on a new playing field and those who adapt will be very successful in the years ahead, what do you think?
“Expect the Best” Mike


This may appear to be basic for some who read this Blog, however my experience has been that most real estate agents have not yet designed a plan to make sure they are being found online. Some real estate agents have good intentions, set up a few sites and forget them. This is worse than not having any profiles at all.

